Keep trackers off your trail with a few simple tweaks to your browser.
Privacy is now a priority among browser makers, but they may not go as far as you want in fighting pervasive ad industry trackers on the web. Here’s a look at how you can crank up your privacy settings to outsmart that online tracking.
Problems like Facebook’s Cambridge Analytica scandal have elevated privacy protection on Silicon Valley’s priority list by showing how companies compile reams of data on you as you traverse the internet. Their goal? To build a richly detailed user profile on you so that you can become the target of more accurate, clickable and thus profitable advertisements.
Apple and Google are in a war for the web, with Google pushing aggressively for an interactive web to rival native apps and Apple moving more slowly in part out of concern those new features will worsen security and be annoying for users. Privacy adds another dimension to the competition and to your browser decision.